McDonald's Monopoly

A customised digital wallet within the McDonald's native app to play, win and redeem prizes for the 2021 Monopoly campaign.

McDonald's Monopoly promotion screens showing a VIP game invitation and a latte prize claim option with instructions.
Promotional webpage for a VIP rewards program featuring prize claims, gift cards, testimonials, and social media links on a blue background.
"You're a WINNER!" text with illuminated "VIP" letters on purple. Adjacent is a QR code and code "N8K1" for redeeming a food item, expiring in 5 minutes.
McDonald's Monopoly VIP page with code entry form, featuring a large illuminated "VIP" sign and instructions on how to enter.

Client

McDonald's Monopoly is a yearly promotion run by fast-food restaurant chain McDonald's based on the Hasbro board game Monopoly, where customers win food and prizes from purchases.

Scope

I worked on the McDonald's Monopoly 2021 UK campaign via The Marketing Store.

Participants can play, win, save and redeem prizes in a brand new wallet during the campaign.

As the lead front-end developer, I created a web-based, responsive application using the Vue.js framework, directly integrated with McDonald's game API.

A single product was available via any web browser and embedded directly into the My McDonald's native mobile applications using a web-view wrapper for a native app experience.

Estimates suggest over four million user sessions during the short six-week UK-wide campaign.

  • Stack: Vue.js (PWA)
  • Role: Lead front-end developer
  • Published: August 2021
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